PAI

Results you can see, ingredients you can trust
Pai was created by London based Sarah Brown, who out of the blue, developed urticaria, where her usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge. Sarah mentions that she'd reached a dead-end with a cabinet full of products claiming to be “hypoallergenic” and “organic”, let down by their ingredient lists full of synthetics and irritants. "I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control".

Pai is skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.

Pai Skincare is independently certified by B Lab, The Soil Association, Leaping Bunny Program and The Vegan Society.