Natural Toothpaste - Minty Cool 50ml - Fluoride Free

It has been over 25 years since Charlotte Vøhtz founded Green People as part of her quest to help others embrace a truly organic lifestyle.
Charlotte’s determination ignited her sense of purpose to create truly organic skincare. Her journey began when her young daughter Alexandra, then just a toddler, was battling multiple skin allergies and eczema. She searched the high street for natural products that would be gentle on Alexandra’s sensitive skin but found that many so-called natural skin care brands used almost entirely synthetic ingredients. It transpired that most so called ‘natural’ skincare products contained less than 1% natural ingredients

Founding Green People after seeing these misleading claims made by other beauty brands, Charlotte then went on to help introduce regulation in the skincare industry and since 1994, Charlotte knocked on the doors of the Soil Association, the leading UK organisation for organic food certification, to encourage them to form the world’s first standards for organic health and beauty products.